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The Buying Committee helps you understand who may be involved in the buying decision for a specific account. In B2B sales, deals are usually influenced by more than one person. Even if you are speaking with a single contact, there may be other people involved behind the scenes, such as decision-makers, technical evaluators, end users, blockers, and procurement or legal teams. Dealtree helps you map these roles so you can understand who matters, which roles are covered, and where you may need more stakeholder engagement.

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Pre-conditions

Before using the Buying Committee, make sure you have:
  • Created a Dealtree account
  • Logged in to your workspace
  • Added at least one account
  • Opened the Account Workspace from the Accounts Dashboard
  • Set up your Seller Context
  • Generated or synced the Org Chart
  • Added account notes, if you already have deal-specific context

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What is the Buying Committee?

The Buying Committee is a role-based view of the people who may influence a deal. Instead of only showing a list of stakeholders, Dealtree groups people by their likely role in the buying process. The main buying committee roles include:
  • Economic Buyer
  • Champion
  • End User
  • Technical Buyer
  • Blocker
  • Procurement or Legal Each role helps you understand a different part of the decision-making process.

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Why the Buying Committee Matters

A deal can slow down or fail when important stakeholders are missing from the conversation. For example, you may have a strong champion, but the economic buyer may not be involved yet. Or the end users may like your product, but the technical buyer may need to approve security, data quality, or implementation. The Buying Committee helps you:
  • Identify key people in the deal
  • Understand who may approve the purchase
  • Find your champion
  • Spot possible blockers
  • Check whether technical evaluation is needed
  • Identify missing procurement or legal involvement
  • Build a stronger multi-threaded sales strategy
  • Reduce the risk of relying on one contact

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Buying Committee Roles

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Economic Buyer

The Economic Buyer is the person who may control the budget or make the final purchase decision. This person usually has authority over spending, business priorities, or strategic approval.

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Champion

The Champion is the person who supports your solution internally and may help you navigate the account. A strong champion can introduce you to other stakeholders, explain the decision process, and help move the deal forward.

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End User

The End User is the person or team that may use your product or service after purchase. Understanding end users helps you connect your solution to practical day-to-day problems.

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Technical Buyer

The Technical Buyer evaluates whether your product or service fits technical, operational, security, data, or implementation requirements. This role is especially important for software, data, infrastructure, and integration-heavy products.

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Blocker

The Blocker is a person who may slow down, challenge, or oppose the deal. A blocker may raise concerns about budget, timing, priority, technical fit, risk, or internal change. Procurement or Legal may get involved when the deal moves closer to purchase. They may review pricing, contracts, compliance, terms, vendor approval, or purchasing process requirements.

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What You Can See in the Buying Committee

Depending on the available account data, Dealtree may show:
  • Buying committee role
  • Mapped stakeholder
  • Job title
  • Role coverage
  • Confidence level
  • Reasoning behind the recommendation
  • Missing or uncovered roles This helps you quickly understand which parts of the buying committee are complete and which areas need more work.

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Steps to Access the Buying Committee

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Step 1: Log In to Dealtree

Go to: https://app.dealtree.io Enter your email and password, then log in to your workspace.

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Step 2: Open the Accounts Section

From the left sidebar, click Accounts. This will open the Accounts Dashboard.

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Step 3: Select an Account

Click the company name or account row you want to review. This opens the Account Workspace.

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Step 4: Open the Buying Committee Tab

Inside the Account Workspace, click the Buying Committee tab. This opens the buying committee view for that specific account.

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Step 5: Review the Mapped Roles

Review each buying committee role and check whether Dealtree has mapped a stakeholder to it. Pay attention to covered roles, missing roles, confidence levels, and recommendation reasoning.

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What to Do After Reviewing the Buying Committee

After reviewing the Buying Committee, you can:
  • Add notes about known stakeholders
  • Review the Org Chart for missing people
  • Add missing stakeholders manually
  • Sync the organization if people data looks outdated
  • Generate or update the Action Plan
  • Plan outreach to uncovered or under-engaged roles
  • Ask your champion to confirm the decision process

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Important Notes

  • The Buying Committee is specific to each account.
  • Results depend on Seller Context, account notes, and available org chart data.
  • Add useful notes before generating or reviewing the Buying Committee.
  • If a role is not covered, it does not always mean that role does not exist. It may mean Dealtree does not have enough information yet.
  • Review the Buying Committee before generating the Action Plan.
  • Use the Buying Committee as a sales planning tool, not just a contact list.